Blog
Thoughts on content amplification, audience growth, and the craft of distribution.
2026-05-16
The Content Amplification Guide for Small Teams
A content amplification guide for small teams: what it is, how it works, the best strategies, and why generation is the real bottleneck, not distribution.
2026-05-16
How Many Social Posts From One Blog Post Can You Get?
How many social posts from one blog? A typical 1,500-2,500-word post yields 10-15 strong platform-native posts — and why bigger numbers usually mean paraphrase.
2026-05-15
Content Amplification vs Repurposing: What's the Difference?
Content amplification vs repurposing: repurposing reformats one piece 1:1; amplification extracts 15-25 distinct, platform-native posts from a single source.
2026-04-16
How Do You Teach AI Your Writing Voice? Building Brand Voice Extraction for Sembra
How we built AI brand voice extraction that reads your writing and captures how you actually sound — not how you think you sound.
2026-04-11
The AI Purpose Gap: How We Got Our Content Pipeline From 24% to 83% Instruction Compliance
Three prompt engineering iterations took Sembra's content pipeline from 24% to 83% LLM instruction compliance. Here's what actually worked.
2026-02-16
Why I'm Building Sembra: From Frustrated Engineer to Content Amplification Founder
I wanted to create content but couldn't justify 10+ hours/week on manual repurposing. Here's why I'm building Sembra—a tool that amplifies content, not just summarizes it.